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Marketing; An Arid, Lonely Desert – by James Bovington

Atacama Desert (Creative Commons)

Yesterday garnered an interesting new experience for me, a new aspect of the world of writing that threw me for a loop and no mistake;

Just on a whim I tried to write a little five-hundred word article to use as a marketing tool for my work, basically a little slice of my life involving the product in question, loaded with key words and phrases I could link back to our website. Standard ‘Search Engine Optimisation’ stuff.

That’s not the interesting part; the interesting part is what I felt while I was writing it.

I felt like I was forcing it out, for one, mainly because I was, but I also felt…

Dry, I suppose.

Every sentence I typed felt dry and cracked and empty, almost gritty in my mind. Every time I started a new paragraph I was struck by the mental image of an arid, lonely desert. It was very strange. Almost frightening in fact, in that ‘Have I finally snapped?’ sort of way.

I also got very annoyed with myself, at first for not being able to do the task I set myself with any real passion, but eventually it was simply for even trying in the first place. I felt like I was betraying something ethereal, like I was using my powers for evil. I felt like Superman burning down an orphanage.

I know, I know, marketing is necessary in this modern world, but I’ve conditioned myself through the years to be distrustful of it, bordering on paranoia, and to be annoyed by it bordering on outright hostility. To find myself engaging in it was a little like telling my past self to shut up (although to be fair, he really should have, just not about this), or kicking my inner-child.

I stopped, about halfway into it, and had to go do something silly on the internet for a while just to stop feeling so despondent. I went back eventually and typed a few more sentences, but the feeling came back stronger. It hit me like a blow to the soul.

So now it’s unfinished and squats in my hard-drive like an awful goblin, it’s even called ‘Stupid Marketing Bullshit.doc’, which I don’t remember typing at all.

I’ll get on it eventually. I’ll either continue to force it out or I’ll find a way to make it enjoyable again. I might even have to start over and just write something on a whim, then try to find a way to force links into it in random places. But I’ll get it done.

I don’t know how interesting this was for any of you, but to me it was fascinating that I could have such a powerful adverse reaction to what should be a simple task.

I suppose writing with ulterior motives just doesn’t suit a man who wants to write stories about dragons, crisps, people and THE FUTURE. (‘THE FUTURE’ must always be in all-caps when discussed in the context of fiction. This is a rule I’m establishing right now.) Or maybe I’m being hugely egotistical about my writing and verging on the ‘too deep for you’ mentality that ruins a lot of prose.

Such is life.

by James Bovington

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About J Bov

I'm a writer and I write things. Visit http://jbovington.wordpress.com, also I'm @JBov on Twitter.

4 comments on “Marketing; An Arid, Lonely Desert – by James Bovington

  1. theabsentcollector
    04/09/2012

    really enjoying your prose,amusing and right on the money!
    Has inspired me to think about posting some of my humble jottings.
    Regards from
    the absent collector

    • J Bov
      04/09/2012

      Thanks very much. I aim to please.

  2. jane ayres
    09/09/2012

    Much enjoyed this – and empathise! I have just had my first attempt at writing a product description for Amazon using SEO. Challenging. I have tried to approach it with a positive mindset, seeing it as a creative exercise. But I do get where you are coming from – and love your wordsmithery (have I just made that word up?)

    • J Bov
      10/09/2012

      Hi there. Thanks.
      I can see the ‘creative exercise’ mindset somewhere off in the distance but every time I think I’ve got hold of it, the poxy thing starts running away again.

      (I think you did make that up, but I’ll go with it.)

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