We are drawn to images (excuse the pun!). People respond more readily to images than words. They have a more immediate impact on the emotions. They transcend language and literacy.
As writers, we are using words to create the images we want to evoke, the internal cinematic experience.
A bookshop (or Amazon page) provides a rich gallery of myriad images from which we can make a selection. If we are attracted to the book cover, we pick up (or click on) the book. Then we read some words – the book blurb – before making a decision on whether to sample more words.
The importance of the cover image cannot be overestimated. Somehow, it has to capture the flavour, the essence, of the story within a relatively small space frame. I wonder if designers realise the major factor they play in the initial success of a new book.
I love working with a designer and am thrilled with the images Medway-based Klaus Hartleben has produced for my book covers. The internet has also brought me into contact with some wonderful artists and illustrators I would never otherwise have met, and in 2013 I hope to commission some original illustrations as part of the design, which is really exciting.
The Book Designer invites entries for its monthly e-book cover design awards and I would urge any indie authors and designers to submit work for feedback. You get to see a range of diverse designs which is inspiring and stimulating.
Interesting how much I favour clean lines, bold powerful images, and neat uncluttered designs, yet in real life I’m messy and untidy. Or maybe that’s why I appreciate clarity in art! The psychology of what attracts us and the reasoning behind it is endlessly fascinating.
To find out more about Jane’s publishing experiences, go to her blog www.janeayres.blogspot.co.uk
Her recent e-book, Beware of the Horse, is available from Amazon.
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