We went from no television, to black and white, to colour and now the internet – to sum up our channel viewing quickly. Our technology is forever advancing, but where will it go next? Across the media platforms: print, broadcast and emedia, it is clear to see the popularity of emedia constantly growing in the new generations, but will broadcast via television die out?
The simple answer is we don’t know, but in some way or another it will always continue as we advance in technology. Whether it be posting a video on the internet or watching the next series of Sherlock on your sofa seeing if you can work the mystery out before the man himself, broadcast will always be around.
However, a popular form of broadcast lately has been a convergence of emedia and broadcast on a very popular website ‘YouTube’. YouTube, as Wikipedia defines, is ‘a video-sharing website on which users can upload, share, and view videos. Three former PayPal employees created YouTube in February 2005. The name and logo of the company are an allusion to the cathode ray tube, a display device used since the early days of electronic television. This website has proved popular in the last few years with a certain species known as ‘vloggers.’ If you don’t know what a vlogger is it is a person who makes video blogs or to dumb it down – an individual who sits in front of a camera and talks about their life (I am one of those people and proud to say so!).
The reason vlogging has become so popular over the years is that anyone can make a vlog. Yes even you. The reasons it seems so popular is it’s free to upload; free to get feedback and a great way to share your content. YouTube isn’t only a place for vloggers, anyone can upload anything whether it be…
a music video
a short film
or a video of their cat looking adorable
But why am I suggesting this could become ‘the new TV’? Well, like I said, the generation of today is moving more towards emedia than any other platform. Possibly due to user generated content (UGC) of putting your own information online and the internet becoming so powerful. With this mass audience open to the online virtual world 24/7 it seems silly not to consider the fact that the internet is the perfect place to, as YouTube says, ‘broadcast yourself’.
BBC themselves have their iplayer available on their website for those who don’t wish to watch the programme on TV at the time it’s on or don’t have time to, etc. As you can Subscribe on YouTube (meaning you would get updates about that channel when they upload a video) it becomes an online TV for yourself to view who you want when you want. Therefore, in the future if we are so glued to the laptop screen now, then who is to say we won’t move from our TV screen to permanently look at the internet to watch when we want.
Yes, however, there is now the option on things like the Sky Box to have On Demand settings meaning you can record programmes and watch them when you choose to, but the internet is somewhere where you have it all in one place. So I can see why YouTube itself may not become ‘the new TV’ but the internet itself may take over the idea of a family sitting down on a Saturday evening with their dinner trays to watch the latest episode of ‘Doctor Who’, because of this on demand system.
This isn’t a good or bad thing, it’s just another thing that moves with the times, keeping up with the generations which are forever changing. Either way the idea of a story being told through word of mouth, reading or watching will always be in place. YouTube is just one of the websites that gives the opportunity to get yourself out there and allow others to see you rather than fight for an audition to appear on the big screen, the little screen is just as good – and by the looks of things has more viewers. So just think, what will you be watching?
By Alice Stansfield.
Alice Stansfield your friendly neighbourhood blogger! http://www.youtube.com/user/HisLittleEmo
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